Short DigiTalks with startups: Pavlina Dzhartova, HyperAspect

15 April

DigitalK is one of the leading European events on digital transformation and for 9 years has been a must gathering for C-level business professionals, inspiring entrepreneurs and owners of various scale companies in Bulgaria. Our ecosystem welcomes hundreds of innovative minds and holds a special place for starting businesses. We are inviting them to the short DigiTalks series - our way of showing how digital makes a difference. But don't just take our word for it.



HyperAspect is a digital transformation consultancy based in Sofia, Bulgaria. The company was founded in 2017 delivers custom advanced technology products and services to clients across the globe. Here to answer our 3 questions today is Pavlina Dzhartova - COO of HyperAspect.


What’s your first thought when you hear the word “digital transformation”?


The digital transformation provides companies with innovative competitive advantages that help to generate new revenue streams, while becoming more customer-centric and agile at the same time. It is a long haul with multiple intermediary goals with the key to succeed.


What’s the superpower of your business/role?


The superpower of my role at HyperAspect is TAKING ACTION.

Here’s why I think this is my actual superpower: It’s not that I’m just good at taking action, it’s that I love helping others to do the same. I love using my “superpower” for myself but equally as much for my team.

To me, that’s when you know you’ve found your superpower.


What value does DigitalK bring to you?


New professional connections, best industry practices to learn from and potential collaborations! What can be better?



HyperAspect chose to stay ahead and are attending DigitalK Conference 2019. Join them and hundreds more on your journey to digital transformation!


Get your tickets today: